312008 (v.1) Advertising Design 371
Note
Tuition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | Department of Design |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 4.0 |
| Lecture: | 1 x 1 Hours Weekly |
| Tutorial: | 1 x 2 Hours Weekly |
| Laboratory: | 1 x 1 Hours Weekly |
| Prerequisite(s): |
312003 (v.1)
Brand Identity 271
AND 312005 (v.1) Brand Communication 272 |
| Syllabus: | This unit explores Creative Advertising design practice, with a focus on the disciplines of copywriting and art direction. Copywriting workshop looks at the structure of advertising copy, vocabulary, syntax and grammar, rhythm and meter, form, tone of voice, style and format, persuasion and motivation in copy, copywriting techniques and strategies, as well as critical analysis of advertising copy. Art direction looks at layout and composition, visual branding and campaigning, graphics and color, art direction of photography and illustration, art direction for sequential and non-sequential media, mechanical empathy for production and media design, as well as critical analysis of advertising art direction. Students will apply advanced design principles through a series of practical design outcomes for inclusion in an advertising design portfolio. |
| Field of Education: | 100501 Graphic Arts and Design Studies |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Semester 2 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
