10855 (v.7) Public Relations (Principles) 201
Note
Tuition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Syllabus: | An introduction to the principles and practice of public relations. The history and evolution of public relations. The importance of ethical practice. Identifying publics and the need for public relations programs. Planning and managing these programs and evaluating their effectiveness. Managing relations with relevant publics and applying the range of communication processes needed. The major specialist areas of public relations. |
| Field of Education: | 080509 Public Relations |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Sydney Campus | Semester 1 | Y | ||||
| 2012 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2012 | Charles Telfair Inst Mauritius | Semester 2 | Y | ||||
| 2012 | Lim Kok Wing Uni Malaysia | Semester 1 | Y | ||||
| 2012 | Lim Kok Wing Uni Malaysia | Semester 1 | Y | ||||
| 2012 | Metropolitan College Malaysia | Semester 2 | Y | ||||
| 2012 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2012 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2012 | Singapore Campus | Semester 1 | Y | ||||
| 2012 | Singapore Campus | Semester 2 | Y | ||||
| 2012 | UHK SPACE Admiralty Ctr | Semester 2 | Y | ||||
| 2012 | UHK SPACE CIDP | Semester 2A | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
