313725 v.1 Marketing Honours Major
Introduction
This honours course provides a thorough understanding of the marketing decisions faced by today's managers and the relevant aspects that impinge on these decisions. The program is committed to developing outstanding candidates with potential to make substantial contributions to the marketing discipline. It also extends knowledge of particular aspects of electronic commerce and develops relevant research skills. By providing high calibre students with the opportunity to gain further knowledge in an area of specialisation, it allows for the possibility for direct entry into master and PhD programs. The program is structured to extend analytical and research skills with students required to complete advanced coursework units in an area of specialisation and submit a dissertation.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 10849 | v.3 | Marketing Theory 400 | 3.0 | 25.0 | |
| 313582 | v.1 | Introduction to Research Methods 401 | 3.0 | 25.0 | |
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| 313601 | v.1 | Honours Dissertation in Business 490 | 12.0 | 100.0 | |
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 313598 | v.1 | Advanced Quantitative Methods for Research 402 | 3.0 | 25.0 | |
| 313599 | v.1 | Advanced Qualitative Methods for Research 403 | 3.0 | 25.0 | |
| 4824 | v.5 | Current Marketing Issues 494 | 3.0 | 25.0 | |
| 4825 | v.5 | Strategic Business Planning 444 | 3.0 | 25.0 | |
