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Curtin University
Courses Handbook 2011

This handbook contains information for courses and units at Curtin in 2011.
Information for current year courses and units is available at Courses Handbook 2010.

9764 (v.8) Consumer Behaviour 201

Note

Tutition Patterns

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Unit references, texts and outcomes

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Lecture: 1 x 1.5 Hours Weekly
Tutorial: 1 x 1.5 Hours Weekly
Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
Syllabus: Introduces the role of consumer behaviour and how it is shaped by the social and cultural environment and the psychological foundations. The unit in essence focuses on the decision processes in consumption behaviour in different buying situations. This develops the student's ability to integrate marketing processes at a higher level. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. Concepts drawn from various disciplines such as psychology, economics and anthropology are also examined.
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2011 Bentley Campus Summer School Y        
2011 Bentley Campus Semester 1       Y  
2011 Bentley Campus Semester 1 Y        
2011 Bentley Campus Semester 2 Y        
2011 Bentley Campus Semester 2       Y  
2011 Sydney Campus Semester 1 Y        
2011 Sydney Campus Semester 2 Y        
2011 Charles Telfair Inst Mauritius Study Period 1 Y        
2011 Charles Telfair Inst Mauritius Semester 1 Y        
2011 Charles Telfair Inst Mauritius Semester 2 Y        
2011 INTI Intern'l College Penang Semester 1 Y        
2011 INTI Intern'l College Penang Semester 2 Y        
2011 INTI Intern'l College Penang Semester 2 Y        
2011 Metropolitan College Malaysia Study Period 1 Y        
2011 Metropolitan College Malaysia Semester 1 Y        
2011 Metropolitan College Malaysia Semester 2 Y        
2011 Miri Sarawak Campus Semester 1 Y        
2011 Miri Sarawak Campus Semester 2 Y        
2011 Singapore Campus Semester 1 Y        
2011 Singapore Campus Semester 2 Y        
2011 Singapore Campus Summer Semester Y        
2011 Univ Econ Ho Chi Minh Vietnam Semester 2 Y        
2011 Univ Econ Ho Chi Minh Vietnam Summer Semester Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External