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Curtin University
Courses Handbook 2011

This handbook contains information for courses and units at Curtin in 2011.
Information for current year courses and units is available at Courses Handbook 2010.

306490 v.3 Master of Media Management

MMediaMgnt(Curtin)

Course CRICOS Code: 044075F
Registered full-time Duration for International Onshore Students on student visas: 1.5 Years

Introduction

This course is designed for those working in management in media industries or preparing to move into management positions in their industry. It develops a high level of professional expertise and competency relevant to media management with a focus on key issues and developments in media industries. In the final stage of the course, students design, implement and evaluate an individual project relevant to their professional practice.

Course Entry Requirements/Prerequisites

A bachelor degree and minimum of three years relevant work experience.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is three semesters full-time or equivalent part-time study. Part-time study is not available to international onshore students on student visas.

Intermediate Awards 1

A student who has successfully completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval of Head of School/Department. Fees apply. Intermediate award(s) approved for this course are:

Intermediate Awards II

Graduate Certificate in Media Management; Graduate Diploma in Media Management.

Course Organisation

This course comprises of five professionally oriented media units, three management focused units, one optional unit, a project design unit and an applied research project. In year two, semester one, students must select a project unit from the list of options. Up to 100 credits of project units or a 50 credit project and two options can be selected. Part-time students study both 50 credit project units (MSC 693 and MSC 694) in place of MSC 691.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure Hrs/Wk Credit
Year 1 Semester 1
306494 v.3   Media Technologies 501 - To the Satellite and Beyond 3.0 25.0
306495 v.3   Media Law 501 3.0 25.0
4688 v.5   Human Resource Management (Overview) 560 3.0 25.0
  OR  
6649 v.6   Human Resource Strategies 660 3.0 25.0
5698 v.5   Organisational Behaviour 550 3.0 25.0
  100.0
Year 1 Semester 2
306492 v.3   Professional Communication Project - Preparation 691 1.0 25.0
306497 v.2   Ethics and the Media Professional 501 1.0 25.0
306498 v.3   Communications Policy 501 3.0 25.0
  SELECT 1 OPTION   25.0
  100.0
Year 2 Semester 1
  SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF:   100.0
  100.0
Optional Units (No Year Level Specified) Hrs/Wk Credit
11043 v.4   Entrepreneurship 568 3.0 25.0
12474 v.3   International Marketing 615 3.0 25.0
300580 v.5   Internet and Everyday Life 502 3.0 25.0
301485 v.4   Internet Communities and Social Networks 504 2.0 25.0
304281 v.3   Film and Television 512 - The Tradition of the Documentary 4.0 25.0
304285 v.3   Film and Television 513 - Drama - Style and Interpretation 4.0 25.0
304305 v.3   Film and Television 524 - Broadcast Video Workshop I 4.0 25.0
304423 v.4   Journalism Radio News 512 4.0 25.0
304424 v.4   Journalism Print News 513 3.0 25.0
304426 v.4   Journalism Television News 515 3.0 25.0
305992 v.2   Internet Commerce and Consumers 505 2.0 25.0
5248 v.6   Managerial Leadership 561 3.0 25.0
5275 v.10   Management Overview 560 3.0 25.0
5518 v.8   Marketing Intelligence and Research 562 3.0 25.0
5697 v.7   Economic Analysis and Asian Economies 550 3.0 25.0
5699 v.6   Financial Management 550 3.0 25.0
5761 v.7   Buyer Behaviour and Analysis 561 3.0 25.0
Optional Units to Select from in Year 2 Semester 1 Hrs/Wk Credit
310564 v.2 N2   Media, Society and Culture 691- Master Project 2.0 100.0
310565 v.3 N3   Media and Culture Master Project 693 2.0 50.0
310566 v.3 N4   Media and Culture Master Project 694 2.0 50.0

#    Students may select Professional Development 693 - Project (100 credits) in place of Professional Development 692 - Project (50 Credits) and two optional units

*    With approval of Course Coordinator and CBS/GSB, students may select other Curtin Business School or Graduate School of Business units as options

**    Other optional Media units may be chosen from available postgraduate level units in Film and Television, Internet Studies or Journalism with approval of Course Coordinator and relevant Area Coordinator

N1    Year 2, semester 1- A project unit must be selected to complete the course

N2    Full-time students students option only

N3    Part-time students have the option of studying this unit with MSC 694 or studying this unit and choosing two options from the list above in place of MSC 691

N4    Part-time option only. Students who choose this unit must complete MSC 693

Availability

Year Location Period All* Internal Partially Online Internal^ External Fully Online#
2011 Bentley Campus Semester 1   Y      
2011 Bentley Campus Semester 2   Y      

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^ Course and associated units are offered in this mode permitting International Onshore student enrolment.

# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.