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Curtin University
Courses Handbook 2011

This handbook contains information for courses and units at Curtin in 2011.
Information for current year courses and units is available at Courses Handbook 2010.

300344 v.3 Marketing Stream (Mass Communication)

Introduction

Marketing, offered by the Curtin Business School, introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of how marketing works, consumer behaviour and the chance to explore various specific aspects of marketing including international and Internet marketing.

Course Structure Hrs/Wk Credit
Year 1 Semester 1
10850 v.4   Marketing 100 3.0 25.0
  25.0
Year 1 Semester 2
9764 v.8   Consumer Behaviour 201 3.0 25.0
  25.0
Year 2 Semester 1
11016 v.5   Integrated Marketing Communications 202 3.0 25.0
  25.0
Year 2 Semester 2
12989 v.4   Advertising (Media Planning) 250 3.0 25.0
  25.0
Year 3
  SELECT 2 OPTIONS   50.0
  50.0
Optional Units (No Year Level Specified) Hrs/Wk Credit
311607 v.1   Tourism and Leisure Marketing 241 3.0 25.0
Optional Units to Select from in Year 3 Hrs/Wk Credit
12613 v.2   International Marketing 250 3.0 25.0
12632 v.4   Advertising (Principles) 211 3.0 25.0
12981 v.2   Internet Marketing 350 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
3820 v.7   Business to Business Marketing 322 3.0 25.0
3822 v.8   Sales Management 230 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0