307523 (v.2) Digital Business 349

Area:	School of Economics and Finance
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 2 Hours Weekly
Tutorial:	1 x 1 Hours Weekly
Syllabus:	E-commerce is radically altering economic activities and the social environment. It affects large sectors of the economy such as communications, finance, retail trade, education, health and government. It affects the way that businesses interact. Examines the impact of e-commerce and the way that business should behave strategically in this new environment. Topics (with case studies) include the planning of product lines of information goods, the development of value-maximising pricing strategies, the management of intellectual property rights, the strategic implications of lock-in and switching costs, and strategic choice in relation to government policy and regulation. Implications for taxation policy are also explored.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	091901 Economics
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.