Courses Handbook 2010

10850 (v.4) Marketing 100


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Tutorial: 1 x 1.5 Hours Weekly
Seminar: 1 x 1.5 Hours Weekly
Syllabus: Exposure to fundamental marketing concepts being used within a range of industries, and a clear insight into how these concepts are being applied by practioners in the real world. Introduction to the marketing discipline through topics such as consumer behaviour, marketing research, product planning, and promotion planning, distribution planning, product and service pricing. This unit also assists students to gain an understanding of the influence external environments have upon firms.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2010 Bentley Campus Summer School Y        
2010 Bentley Campus Semester 1 Y        
2010 Bentley Campus Semester 1       Y  
2010 Bentley Campus Semester 2 Y        
2010 Bentley Campus Semester 2       Y  
2010 Esperance Community College Semester 2         Y
2010 Kalgoorlie Campus Semester 2         Y
2010 Margaret River Campus Semester 2         Y
2010 Pilbara TAFE Karratha Semester 2         Y
2010 Pilbara TAFE Sth Hedland Semester 2         Y
2010 Sydney Campus Semester 1S Y        
2010 Charles Telfair Inst Mauritius Study Period 1 Y        
2010 INTI Intern'l College Penang Semester 2 Y        
2010 Metropolitan College Malaysia Study Period 1 Y        
2010 Miri Sarawak Campus Study Period 1 Y        
2010 Miri Sarawak Campus Semester 1 Y        
2010 Miri Sarawak Campus Semester 2 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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