Courses Handbook 2009

8701 (v.9) Health Promotion, Media and Advocacy 382


Area: School of Public Health
Credits: 25.0
Contact Hours: 4.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Lecture: 1 x 2 Hours Weekly
Laboratory: 1 x 2 Hours Weekly
Prerequisite(s): 8700 (v.6) Health Promotion Planning 381 or any previous version
Syllabus: Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns: a media case study. Marketing and unhealthy advertising: television and children's health. Marketing and social marketing. Working with the mediaand writing media releases. Writing for the print media. Radio programming. Television, video and the Internet. Pre-testing media materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 061307 Health Promotion
SOLT (Online) Definitions*: Not Online
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2009 Bentley Campus Semester 2       Y  
2009 Bentley Campus Semester 2 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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