3993 (v.8) Public Relations (Professional Practice) 393

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	3992 (v.7) Public Relations (Consultancy) 300 or any previous version OR 12597 (v.4) Public Relations (Corporate) 360 or any previous version
Syllabus:	The major requirement is for students to spend a minimum of 20 working days full-time, or part-time equivalent, working with an employer in a public relations capacity. The work experience may be undertaken during the semester, during the break prior to the semester in which the student is enrolled in the unit or a combination of the two. The emphasis is on gaining an appreciation of the practical application of public relations principles in modern organisations. Students will be required to prepare a detailed report on their experiences including samples of work undertaken, an analysis of the organisation and the role of public relations within it, discussion of key public relations issues encountered, recommendations to the employer on the organisation's public relations policies and practices, and an up-to-date curriculum vitae including reference to the completed internship.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080509 Public Relations
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2009	Bentley Campus	Semester 1	Y
2009	Bentley Campus	Semester 2	Y
2009	Lim Kok Wing Uni Malaysia	Semester 1	Y
2009	Miri Sarawak Campus	Semester 1	Y
2009	Miri Sarawak Campus	Semester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External