10851 (v.5) Public Relations (Media) 250

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	10854 (v.6) Public Relations (Techniques) 220 or any previous version
Syllabus:	Specialising in managing relations with reporters, editors and producers. An understanding of the needs of a wide range of media. Preparation and briefing of individuals for media appearances. Training in issues and crisis management with local, national and international aspects of media relations. The principles and practice of media relations, including what is media relations and its place in the public relations management process, understanding the media: who owns it, who runs it, how it works, ethics and building relationships with the media. Mass versus specialist media, controlled and uncontrolled media and how to select the right tools for the job. The impact of new technology on the media. International media relations. How to plan, manageand evaluate media relations strategies. Writing for the media, organising media conferences, communicating under fire, crisis media relations and facing the media. Giving radio and television interviews and training media spokespersons.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080509 Public Relations
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2009	Bentley Campus	Semester 1	Y
2009	Bentley Campus	Semester 2	Y
2009	Lim Kok Wing Uni Malaysia	Semester 1	Y
2009	Miri Sarawak Campus	Semester 1	Y
2009	Miri Sarawak Campus	Semester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External