Courses Handbook 2009

10810 (v.3) Business Policy 320


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Tutorial: 1 x 1.5 Hours Weekly
Seminar: 1 x 1.5 Hours Weekly
Prerequisite(s): 3900 (v.5) Strategic Marketing 310
Syllabus: Component segments of study include the concept of strategy, the skills of the strategist, strategy formulation versus strategy formation, implementation issues, contextual factors, macro-environmental factors, inter and intra-organisational factors, models of decision-making and theory, and research in strategic planning.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2009 Bentley Campus Semester 1 Y        
2009 Bentley Campus Semester 2 Y        
2009 Miri Sarawak Campus Semester 1 Y        
2009 Miri Sarawak Campus Semester 2 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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