310433 v.1 Advertising and Public Relations Double Major

Introduction

This double major is designed to enable students to develop an understanding of the role and effect of advertising and public relations within the business, social, and political arenas. Students develop abilities and skills that prepare them for a wide range of professional opportunities that include - media planning and relations, research, client services, and major communication roles.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
10855	v.7	Public Relations (Principles) 201	3.0	25.0
311353	v.2	Communication in Business 100	3.0	25.0
				50.0
Year 2 Semester 1
10845	v.2	Law (Public Relations) 211	3.0	25.0
10854	v.6	Public Relations (Techniques) 220	3.0	25.0
11016	v.5	Integrated Marketing Communications 202	3.0	25.0
12632	v.4	Advertising (Principles) 211	3.0	25.0
				100.0
Year 2 Semester 2
10851	v.5	Public Relations (Media) 250	3.0	25.0
12592	v.4	Brand Management 260	3.0	25.0
12596	v.5	Public Relations (International) 340	3.0	25.0
12989	v.4	Advertising (Media Planning) 250	3.0	25.0
				100.0
Year 3 Semester 1
12597	v.4	Public Relations (Corporate) 360	3.0	25.0
12634	v.3	Advertising (Strategic) 310	3.0	25.0
12990	v.4	Advertising (Cross Cultural) 300	3.0	25.0
3992	v.7	Public Relations (Consultancy) 300	3.0	25.0
				100.0
Year 3 Semester 2
12034	v.5	Business Capstone 301	3.0	25.0
12633	v.4	Advertising (Campaign Development) 391	3.0	25.0
		OR
311610	v.1	Advertising Master Class 391	3.0	25.0
3993	v.8	Public Relations (Professional Practice) 393	3.0	25.0
4373	v.6	Advertising (Account Planning) 340	3.0	25.0
				100.0