Courses Handbook 2007 - [ Archived ]

5766 (v.6) Advanced Marketing 650


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Seminar:

1 x 3 Hours Weekly
 

Syllabus:

Covers in-depth a range of advanced marketing issues including analytical techniques for identification of consumer needs, perceptual mapping, strategic product positioning, market simulation analysis and forecasting techniques and implementation of analytical marketing decision making.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

080500 Sales and Marketing (Narrow Grouping)

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Informational
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

 
Curtin Search Curtin Site Index