10849 (v.3) Marketing Theory 400

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Lecture:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Commerce Honours Program

Syllabus:	Honours unit providing the skills to understand the role of theory in the process of research, explore the various theories that have been developed in marketing and allied disciplines, and investigate the possible application of these theories to research problems in marketing.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080500 Sales and Marketing (Narrow Grouping)
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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