Courses Handbook 2007 - [ Archived ]

234907 v.6 Marketing and Business Information Systems Double Major


Introduction

This double major provides an understanding of the principles and processes of marketing and the development and use of information systems to facilitate the marketing function. It is useful for those interested in the marketing of information systems and technology.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

310410 v.1   Systems Analysis and Design 150 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  50.0

Year 2 Semester 1

305479 v.1   Technological Infrastructure (Introduction to Business Computing Infrastructure) 200 3.0 25.0
  OR  
310316 v.1   Foundations of International Business 201 3.0 25.0
310445 v.1   Business Technology Skills 200 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  75.0

Year 2 Semester 2

12613 v.2   International Marketing 250 3.0 25.0
310424 v.1   Business Systems Implementation 250 3.0 25.0
310426 v.1   Business Systems Selection 250 3.0 25.0
3822 v.8   Sales Management 230 3.0 25.0
  100.0

Year 3 Semester 1

13605 v.3   Project Management 250 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
310421 v.1   Business Systems Management 300 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
  100.0

Year 3 Semester 2

12034 v.5   Business Capstone 301 3.0 25.0
12593 v.4   Marketing - Professional Practice 300 3.0 25.0
310422 v.1   Business Applications 300 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
  100.0
 
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