4825 (v.4) Marketing of Services 411
Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** | |
Seminar: |
1 x 3 Hours Weekly |
Other Requisite(s): |
Admission: Requisite upon admission into the Commerce Honours Program |
Syllabus: |
Introduction to marketing of services. Managing supply and demand for services. Positioning of services. Issues of service quality. Pricing, promotion and delivery of services, marketing of services in public and not-for-profit organisations. Strategic service management. |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** | |
Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
SOLT (Online) Definitions*: | Informational *Extent to which this unit or thesis utilises online information |
Result Type: | Grade/Mark |
Availability |
|
| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. | |
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Content Last Modified: October 31, 2005
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