234816 v.2 Public Relations and Management Double Major
Introduction
This double major is designed to provide students with an overall understanding of both managerial competencies and public relations to meet demand for these particular disciplines within the workplace.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 2 |
|||||
| 10808 | v.2 | Business Communication 101 | 3.0 | 25.0 | |
| 10855 | v.6 | Public Relations (Principles) 102 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 10854 | v.5 | Public Relations (Techniques) 200 | 3.0 | 25.0 | |
| 10993 | v.3 | Business Statistics 101 | 3.0 | 25.0 | |
| 2644 | v.8 | Administrative Management 200 | 3.0 | 25.0 | |
| 4436 | v.4 | Human Resource Management (Introduction) 200 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 2 Semester 2 |
|||||
| 10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
| 10852 | v.3 | Organisational Behaviour 200 | 3.0 | 25.0 | |
| 12597 | v.4 | Public Relations (Corporate) 360 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
Year 3 Semester 1 |
|||||
| 10835 | v.2 | International Management 375 | 3.0 | 25.0 | |
| 12596 | v.4 | Public Relations (International) 240 | 3.0 | 25.0 | |
| 12953 | v.2 | Entrepreneurship 300 | 3.0 | 25.0 | |
| 3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 2 |
|||||
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 3522 | v.7 | Strategic Management 313 | 4.0 | 25.0 | |
| 3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
| 9986 | v.3 | Asian Management 301 | 3.0 | 25.0 | |
| 100.0 | |||||
| Optional units (No year level specified) | Hrs/Wk | Credits | |||
| 2806 | v.5 | * | Finance (Introductory) 201 | 3.0 | 25.0 |
| 9764 | v.7 | ** | Consumer Behaviour 102 | 3.0 | 25.0 |
| 10845 | v.2 | ** | Law (Public Relations) 211 | 3.0 | 25.0 |
| 11016 | v.3 | ** | Marketing Communications 211 | 3.0 | 25.0 |
| 11018 | v.3 | * | Organisational Strategy and Change 300 | 3.0 | 25.0 |
| 11712 | v.2 | * | Small Business 200 | 3.0 | 25.0 |
| 12598 | v.3 | * | Tourism Management (Principles and Practices) 102 | 3.0 | 25.0 |
| 303899 | v.2 | * | Ethics in Business 300 | 3.0 | 25.0 |
| # | Students are required to undertake one optional management unit and one optional public relations unit | ||||
| * | Marketing | ||||
| ** | Public Relations | ||||
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Content Last Modified: October 31, 2005
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B