Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Syllabus: | Export - managerial level making the decision to export. Organisation for export marketing. Appraising the cultural environment of a potential market. Planning. Research methods. Evaluation of product from user's viewpoint. Choosing markets. Export contracts. Promotion. Pricing in industrial markets. Elements of export strategy. Entry strategies. Export subsidies. |
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Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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