Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Syllabus: | Research Methodology. Identification and definition of business research problems, design of a research study, examination and evaluation of data analysis, preparation of research reports, interpretation of research results. |
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Unit Outcomes: | On successful completion of this unit students will have become able to critically evaluate and review business research methodology, able to prepare a sound research proposal for carrying out research on specified business problem and ready to carry outa research project which includes, literature review, secondary data analysis, a research plan, collecting and analysing appropriate primary data and presenting findings both in the form of a report and orally. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No presecribed references. |
Unit Texts: | Sekaran, U. (2003). Research Methods for Business: A Skill-Building Approach. 4th ed. John Wiley. SPSS Software and Manual (Student Version). |
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Unit Assessment Breakdown: | Annotated Bibliography and Literature Review 30%. Research Proposal 30%. Class Work 30%. Presentation and Participation 10%. This is by grade/mark assessment. |
Field of Education: | 80300 Business and Management (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 3A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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