|
| |
5283 (v.7) Strategic Marketing 563
Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 5518 (v.7) Marketing Research 562 or any previous version
|
Syllabus: | Strategic marketing. An introduction to strategic planning. The strategic planning process. Formal planning methods. Strategic market programming and the action, evaluation, and control that strategic marketing entails. |
| |
Unit Outcomes: | On successful completion of this unit students will have- Understood the various aspects of marketing strategies used today, and the way they are implemented in different industries. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Cravens, D.W. (2000). Strategic Marketing. (sixth edition). Sydney, McGraw-Hill. Brown, S. (2000). Cusomer Relationship Management. Sydney, John Wiley. Anderson, C.H. and Vincze, J.W. (2000). Strategic Marketing Management: Meeting the Global Marketing Challenge. Houghton Mifflin Company. Walker, Jr. O.C., Boyd, Jr. H.W. and Larreche, J. (1999). Marketing Strategy: Planning and Implementation. (third edition). Sydney, McGraw-Hill. Dolan, R.J. (1991). Strategic Marketing Management. Harvard Business School Publications. Donald, R., Lehmann and Russell, S.W. (1994). Analysis for Marketing Planning. (third edition). Sydney, McGraw Hill. Urban, G.L. and Star, S.H. (1991). Advanced Marketing Strategy. Sydney, Prentice-Hall. Abell, D.F. and Hammond, S.J. (1979). Strategic Market Planning. Engelwood Cliffs: Prentice-Hall. Porter, M.E. (1980). Competitive Strategy. New York, Free Press. Porter, M.E. (1990). Competitive Advantage of Nations. Sydney, Macmillan. Vause, R. and Woodward, N. (1992). Finance for Nonfinance Managers. Sydney, Macmillan Press. Horowitz, J. and Panak, M.J. (1992). Total Customer Satisfaction. Financial Times. |
Unit Texts: | Hollensen, S. (2001). Global Marketing. 9second edition). Financial Times. |
| |
Unit Assessment Breakdown: | Class Participation 15%, Case Study 2: Fighting over the Internet 20%, Case Study 4: Mary Kay in Asia 20%, Case Study 6: Ryanair 20%, Quiz 25%. This is done by garde/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
|
Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
|
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Bentley Campus | Short Period 4 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
Click here for a printable version of this page
|
|
|
|
