4807 (v.4) Export Marketing 400

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Other Requisite(s):

Admission: into Commerce Honours Program

Syllabus:

International trade concepts, business customs and practices, cultural dynamics. Political and legal considerations. Researching world markets, organisational and consumer markets. Export promotion. Pricing in export markets. Export distribution. Counter trade, export financing.

Unit Outcomes:

On successful completion students will have- Understanding of all facets of export marketing. Appreciated the strategic orientation required to successfully enter and to be successful in export. Developed skills in terms of market analysis, support infrastructure in export. Become able to develop an export plan.

Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases.

Unit References:

Fletcher, R. and Brown, L. (1999). International Marketing: An Asia Pacific Perspective. (first edition). Sydney, Prentice Hall. Keegan, W.J. and Green, M.C. (1997). Global Marketing. Sydney, Prentice Hall. Cateora, P.R. (1993). International Marketing. (eighth edition). Sydney, McGraw Hill. Akhter, S.H. (1995). Global Marketing. South Western College Publishing. Phillips, C., Doole, I. and Lowe, R. (1994). International Marketing Strategy. Routledge. Branch, A.E. (1994). Export Practice and Management.Chapman and Hall. Czinkota, M.R. and Ronkainen, I.A. (1990). International Marketing. (second edition). Dryden Press. Dahringer, L.D.and Muhlbacher, H. (1991). International Marketing. Addison-Wesley. Jain, S.C. (1993). International Marketing Management. (fourth edition). Wadsworth. Samli, A.C., Still, R. and Hill, J.S. (1993). International Marketing. Macmillan.

Unit Texts:

Albaum, G. (1998). International Marketing and Export Management. (fourth edition). Addison Wesley.

Unit Assessment Breakdown:

Group Project 35%, Mid-Semester Test 20%, Class Participation 10%, Final Examination 35%. This is done by grade/mark assessment.

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

Extent to which this unit or thesis utilises online information:

Informational

Result Type:

Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

Click here for a printable version of this page

Picture of sun setting over Henderson Court on Curtin's Bentley Campus