Area: | Department of Design |
Credits: | 12.5 |
Contact Hours: | 2.0 |
Tutorial: | 1 x 1 Hours Weekly |
Laboratory: | 1 x 1 Hours Weekly |
Anti Requisite(s): | 306960 (v.1) Visual Communication Technology 292
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Prerequisite(s): | 306958 (v.1) Visual Communication Technology 291
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Syllabus: | Develop a stronger graphic communication skills base by the utilisation of photographic and digital image generation. The Photographic component focuses on broadening core abilities in art direction and the production of photographic images. Students will investigate and produce a series of environmental portraits. A variety of techniques and procedures demonstrated towards the acquisition of photographic images in both location and studio environments. Using primarily Adobe Photoshop, Digital rendering focuses on a film poster production using a variety of different image blending and construction methods to achieve a final outcome. Emphasis will be placed on content, composition, colour and techniques. |
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Unit Outcomes: | On successful completion of this unit (Photographic component) students will have - Understood the application of Photography in Design and Communication systems. Developed analytical skills in photographic image construction. Developed Location Photography skills. Developed Studio Photographic acquisition and Lighting skills. Developed a range of technical photographic portrait acquisition skills. On successful completion of this unit (Digital Rendering Component) students will have - Developed an alternative techniques to scanning and image blending within a digital environment. Developed an advanced understanding of colour usage in Adobe Photoshop. Developed an understanding of tool selections and masking techniques using Adobe Photoshop. Developedtechniques for directing audience navigation within a given visual medium. Developed and refined mock-up visuals, ready for client approval in a design industry environment. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Crouch, Christopher (1999) Modernism in art, design and architecture. London, Macmillan Press. Lavrentiev, Alexander (1995) Photography 1924- 1954. Koln. Konemann. London, Barbara and Upton John (1998). Photography, (6th ed) New York. Longman. www.digitaltruth.com www.photo.net |
Unit Texts: | London, Barbara (2002) Photography (7th ed), New Jersey. Prentice Hall. Weinmann, E and Lourekas. P. (2002) Photoshop 7 for Windows and Macintosh, Visual Quickstart Guide, United States of America. Peachpit Press. |
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Unit Assessment Breakdown: | Photographic component - Final presentation 30%, Interim 20%. This is by Grade/Mark assessment. Digital Rendering component - Final presentation 30%, Interim 20%. This is by Grade/Mark assessment. |
Field of Education: | 100500 Graphic and Design Studios (Narrow Grouping) | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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