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308439 (v.1) Design Typography 291


 

Area:

Department of Design

Credits:

12.5

Contact Hours:

2.0

Tutorial:

1 x 2 Hours Weekly

Anti Requisite(s):

306958 (v.1) Visual Communication Technology 291

Syllabus:

The primary intention of this component is to explore various aspects of the fundamentals of typographic design. Students will experiment, through exercises, the design principles of negative/positive relationships and scale as it pertains to contrast and asymmetry, symmetry, cropping, repetition, economy and contrast of shape, size colour and direction.
 

Unit Outcomes:

On successful completion of this unit students will have - Understood the infinite number of solutions that can be generated through typography. Developed basic skills by experimenting with type within parameters of specific design principles. Developed a confidence in using typography to solve specific design problems. Encourage students to work exclusively typographic layouts. Reinforced the process of design from thumbnails to half sizes. Encouraged refinement of hierarchy on a page. Developed the ability to make appropriate font choices.

Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases.

Unit References:

Wilde, J. (1991) Visual Literacy, United States of America. Watson/Guptil.

Unit Texts:

No prescribed texts.
 

Unit Assessment Breakdown:

Projects (10), 10%. This is by Grade/Mark assessment.

Field of Education:

 100500 Graphic and Design Studios (Narrow Grouping)

HECS Band (if applicable):

1  

Extent to which this unit or thesis utilises online information:

 Informational  

Result Type:

 Grade/Mark


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  
2004Bentley CampusSemester 2Y  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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