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307444 (v.1) Seafood Business Studies 502
Area: | Muresk Institute |
Credits: | 25.0 |
Contact Hours: | 5.0 |
Lecture: | 1 x 2 Hours Weekly |
Tutorial: | 1 x 1 Hours Weekly |
Practical: | 1 x 2 Hours Weekly |
Syllabus: | Explores business issues relevant to seafood, fisheries and aquaculture industries in Australia. Business planning skills within these industries are developed through the examination and implementation of analytical techniques associated with market research, management, and project evaluation and research techniques. |
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Unit Outcomes: | On completion of this unit students will have - The ability to write a comprehensive business plan related to the aquaculture or seafood industry. Developed market research skills and performed related field work. Conducted a SWOT analysis. Applied 'Project Evaluation and Research Technique' to a project management scenario in aquaculture and or seafood related industries. Examined processes, controls and regulations associated with the import, export and distribution of seafood products. Evaluated aspects of small business management as they relate to the local aquaculture industry. Developed skills required to prepare questionnaires for eliciting market research data for application in the seafood and aquaculture industries. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | McColl Kennedy J.R, Kiel G.F, Lusch R.F and Lusch V.N., (1994), Marketing Concepts and Strategies, 2nd ed, ITP Nelson. Kotler P, Chandler P.C, Brown L and Adam L., (1994), Marketing, Australia and New Zealand ed, 3rd ed, Prentice Hall. International Food and Agribusiness Management Review, Journal of the Academy and Marketing Science, Journal of International Food and Agribusiness Marketing, Journal of Marketing, Journal of Marketing Research, Marketing Science |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Continuous Assessment 60%, Examination 20%, Seminar 20%. This is by Grade/Mark assessment. |
Field of Education: | 50701 Aquaculture | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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