Area: | Department of Design |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 1 Hours Weekly |
Tutorial: | 1 x 2 Hours Weekly |
Syllabus: | Socio-cultural evolution, consumer psychology, economic and marketing principles, media theory, critical analysis of creative advertising, ethical and contemporary issues in creative advertising, introduction to creative strategies and idea generation techniques, branding and campaigning, creative concept presentation formats and standards. |
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Unit Outcomes: | On successful completion of the unit, students will have - Read, interpreted and analysed a creative advertising brief. Generated and evaluated creative advertising concepts. Presented creative advertising concepts in appropriate formats to acceptable industry standards. Understood the basic principles of marketing strategy and advertising communication. Understood the social, cultural and economic developments that led to the phenomenon we call contemporary mass media advertising. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | William F. A. (1999), Contemporary Advertising. USA, Irwin/McGraw Hill. |
Unit Texts: | Wells, Burnett and Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. |
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Unit Assessment Breakdown: | Practical advertising projects (x 2) 40%. Self directed research journal 20%. Test Questions (x 4) 40%. This is by grade/mark assessment. |
Field of Education: | 100501 Graphic Arts and Design Studies | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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