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306963 (v.1) Graphic Design 392
Area: | Department of Design |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 1 Hours Weekly |
Tutorial: | 1 x 1 Hours Weekly |
Workshop: | 1 x 1 Hours Weekly |
Prerequisite(s): | 306961 (v.1) Graphic Design 391 or any previous version
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Co Requisite(s): | 305780 (v.1) Visual Communication Practice 392
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Syllabus: | A focus on research and visual development, production techniques and professional practice that will produce original and innovative solutions to set problems. Technologically innovative solutions must include considerations of the clients needs. It must also consider resources, environmental concerns and production methods via printing or manufacture. Design practice will include understanding the relationships between problem solving and idea generation and applying design concepts to creative solutions, whilst also understanding the relationships between designers and clients. |
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Unit Outcomes: | On successful completion of this unit students will be able to - Produce design solutions with an emphasis on development of ideas and tackle production problems. Evaluate visual solutions by logically and systematically examining the problem. Identify the key principles of visual communication. Recognise the environmental impact that some design solutions can have, and be responsible in the use of resources. Design, extend and manipulate ideas that show a distinctive and individual style. Demonstrate knowledge of a variety of international, national and local Australian designers. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Carnase, T. and Gorkin, B. (1995), Type - The Best in Digital Classic Text Fonts. Graphis Press Corp, Pedersen, B. (1998), Graphis - Letterhead 4. Graphis Publishing, Pedersen, B. (1998), Graphis - Design Annual 1999. Graphis Publishing, Martin, D.(1995), Graphic Design - Inspirations and Innovations. North Light Books, Olins, W. (1989), Corporate Identity - Making Business strategy visible through design. Thames and Hudson, Baggerman, L., (2000), Design for Interaction, Rockport. Bonnici, P., (2000), Visual Language - The Hidden Medium of Communication, Rotovision. English, M., (2000), Designing Identity - Graphic Design as a Business Strategy, Rockport. Harris, S., (1997), Marketing By Design, Allworth Press. Heller, S., (2000), GraphicDesign Time Line, Allworth Press. Peterson, B., (2000), Graphis - Packaging Design 8, Graphis Publishing. |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Assessment is continuous throughout the semester. The success of each project will be gauged by - the uniqueness of each solution, the effectiveness of the solution in answering the brief, the professional standard of the work and the students ability torationalise, communicate and present solutions in visual, oral or written form. The weighting for each project will be divided evenly by the number of projects set, to a total of 90%. Additionally, a final folio presentation of the years work will be worth 10%. |
Field of Education: | 100501 Graphic Arts and Design Studies | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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