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305779 (v.1) Visual Communication Practice 391
Area: | Department of Design |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 1 Hours Weekly |
Tutorial: | 1 x 2 Hours Weekly |
Anti Requisite(s): | 9871 (v.6) Design Technology 391
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Syllabus: | The development and preparation of students for professional practice and business management within the profession of design. Covering aspects of accountability, time management, business planning, law, ethics, marketing and communication. Advanced techniques in visual communication are covered in workshops to each specific design specialism within Visual Communication - Creative Advertising, Graphic Design, Design Photography and Illustration. |
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Unit Outcomes: | On successful completion of this unit, students will have - Developed time management skills. Motivated stronger research methods in evaluating correct construction of artwork for print or other specified media forms. Understood and developed timesheets,job bags, cost sheets and contracts. Understood Project and crisis management. Managed the budget and business. Communicated and worked with other professionals. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Bauman, Z. (1993). Postmodern ethics. Oxford, UK, Blackwell. Bowie, G.L. Michaels, M.W. and Solomon, R.C. Eds. (1992), Twenty questions: An introduction to philosophy. Orlando, Florida, Harcourt Brace Jovanovich. Burr, J.R., and Goldinger, M. Eds. (1988), Philosophy and contemporary issues. 5th ed. New York, Macmillan. Christians, C.G., Fackler, P.M. and Rotzoll, K.B. (1995), Media Ethics: Cases and Moral Reasoning. 4th ed. New York, Longman. Downing, J. Mohammadi, A. and Sreberny-Mohammadi, A. (1995), Questioning the Media: A Critical Introduction. 2nd ed.Thousand Oaks, CA, Sage Publications. Greenwood, M. and Luttropp, J. (2001), Graphic Design and Production Technology. California, USA, Prentice Hall. Goodwin, H.E. (1987), Groping for ethics in journalism. 2nd ed. Ames, Iowa: Iowa State University Press. Honderich, T. (Ed.) (1995), The Oxford companion to philosophy. Oxford, UK, Oxford University Press. Hurst, J. and White, S.A. (1994), Ethics and the Australian News Media. Melbourne, Macmillan Educational. Limburg, V.E. (1994), Electronic Media Ethics. Boston, Focal Press. Patterson, P. and Wilkins, L. (1998), Media ethics: Issues and cases. Boston, Massachusetts, McGraw-Hill. |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Completing and passing the required production workshop 50%. Exercises (3) 30%. Participation in class discussions and reviews, lectures and tutorials 20%. This is by grade/mark assessment. |
Field of Education: | 100500 Graphic and Design Studios (Narrow Grouping) | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Supplemental | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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