Area: | Department of Media and Information |
Credits: | 25.0 |
Contact Hours: | 4.0 |
Lecture: | 1 x 4 Hours Weekly |
Prerequisite(s): | 304291 (v.2) Film and Television 521 - Screen Production Techniques or any previous version
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Syllabus: | An understanding of the innovative and challenging areas of advertising and music video production. Theoretical and practical aspects, including design, budgeting, contracting and copyright considerations as well as production skills. |
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Unit Outcomes: | On successful completion of this unit, students will have- An understanding of the nature of producing music videos and advertising/promotional materials for clients. An understanding of key processes in the production of commissioned videos, video clipsand advertisements. An understanding of how to present concepts and ideas to clients using scripts and storyboards. An understanding of client/producer relationships and be familiar with documentation such as contracts, budgets and clearances. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Book, A.C., Cary, N.D. and Tannenbaum, S.I. The Radio and Television Commercial (third edition). NTC Business Books. Van Nostran, W, (2000), The Media Writer's Guide: Writing for Business and Educational Programs, Focal Press. |
Unit Texts: | Di Zazzo, R. (2000), Corporate Media Production. Oxford, Focal Press. |
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Unit Assessment Breakdown: | Production exercises and written assignment 100%. This is by grade/mark assessment. |
Field of Education: | 100701 Audio Visual Studies | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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