Area: | School of Business Law |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 2 Hours Weekly |
Laboratory: | 1 x 1 Hours Weekly |
Equivalent(s): | 300678 (v.2) BLW23 Marketing Legal Issues or any previous version
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Prerequisite(s): | 11011 (v.3) Legal Framework 100 or any previous version
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Syllabus: | Protection of marketing profile by trade marks. Laws relating to the design and information on packaging. Advertising laws, laws relating to selling methods including promotional games, door to door and inertia selling, legal liability of sellers and manufacturers. |
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Unit Outcomes: | On successful completion of this unit students will have - Knowledge of the insight into what the law is and how it works. Discussed legal issues with the specialists. If they are an overseas student, knowledge of Australian law will help you understand the rules that Australian business people must work with, and thereby assist you in your dealings with them. It will also be a basis from which you can scrutinise and learn the business laws of your own country. Understanding that only some areas of law are included and those areas are explored to a limited degree only. No training in giving legal advice, but to recognise legal problems, to develop strategies to avoid legal problems arising, and, where appropriate, to make referrals to others who have expertise. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Study Guide Law 245 (Latest Edition). McGowan. Butterworths - Student Companion - Marketing Law. Butterworths. |
Unit Texts: | Clarke and Sweeny. Marketing Law (Latest Edition). Butterworths. |
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Unit Assessment Breakdown: | Report 20%. Laboratory Exercises (10) 10%. Test 20%. Final Examination 50%. This is by grade/mark assessment. |
Field of Education: | 90900 Law (Narrow Grouping) | HECS Band (if applicable): | 3 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | Y | | 2004 | Bentley Campus | Summer Period | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Metro College Malaysia | Semester 1 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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