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13594 (v.3) Events and MICE Management 304
Area: | School of Management |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 12598 (v.3) Tourism Management (Principles and Practices) 102 or any previous version
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Syllabus: | An introduction to events and MICE management, investigation of the conceptualisation, planning and staging of events. Exploration of the relationships between the tourism industry and the events and MICE sectors. |
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Unit Outcomes: | On the successful completion of the unit students will have- Developed the capacity to adopt both a theoretical and a practical approach to learning in this topic area. Developed a professional knowledge of generic skill ability which can be demonstratedby the capacity of how they investigate events and MICE contexts. Discussed events and MICE strategy, administration and coordination. Knowledge of the major factors involved and methods adopted in the management of events. Developed the ability to investigate the relationship and impacts of events and the tourism industry. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Astroff, M.T. and Abbey, J.R., (1998), Convention Sales and Services, 5th ed., New Jersey, Waterbury Press. Getz, D., (1997), Event Management and Event Tourism, NY, Cognizant Communication Corporation. Goldblatt, J. (1997), Special Events - Best Practices in Modern Event Management, 2nd ed., NY, Van Nostrand Reinhold. Jennings, G., (2001). Tourism Research, Australia, John Wiley and Sons. Kelly, I. and Nankervis, T., (2001), Visitor Destinations. Australia, John Wiley and Sons. McCabe, V., Poole, B., Weeks, P. and Leiper, N., (2000), The Business and Management of Conventions, Australia, John Wiley and Sons. Rodgers, T., (1998), Conferences - A Twenty-First Century Industry, Essex, Addison Wesley Longman. Weber, K. and Chon, K., (2002), Convention Tourism - International Research and Industry Perspectives, NY, The Haworth Press. |
Unit Texts: | Allen, J., O'Toole, W., McDonnell, I. and Harris, R. (2002). Festival and Special Event Management, 2nd ed., Australia, John Wiley and Sons. |
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Unit Assessment Breakdown: | Individual survey 10%. Individual Assessment 15%. Group Project 30%. Examination 45%. This is by grade/mark assessment. |
Field of Education: | 80300 Business and Management (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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