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13505 (v.3) Economics (Managerial) 504


 

Area:

School of Economics and Finance

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 2 Hours Weekly

Tutorial:

1 x 1 Hours Weekly

Prerequisite(s):

13506 (v.3) Economics (Markets) 503 or any previous version

Syllabus:

The strategy concept, goals and performance measurement, industry/market analysis, the analysis of resources and capabilities, the analysis of competitive advantage, operational decision making, links between operational and strategic issues, business strategies in different industry contexts.
 

Unit Outcomes:

On successful completion of this unit students will have- Knowledge of the framework for the analysis and formulation of competitive strategies. Learnt how to apply economics to strategy formulation and business decision making. Developed skills in decision making and team working.

Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases.

Unit References:

Besanko, D., Dranove, D. and Shanley, M. Economics of Strategy. Branderburger, A.M. and Nalebuff, B.J. Co-opetition. Oster, S. (1999). Modern Competitive Analysis. (third edition). Oxford, Oxford University Press. Varian, H. Information Rules Kay, J. (1995). Why Firms Succeed. Oxford, Oxford University Press.

Unit Texts:

Grant, R.M. (2002). Contemporary Strategy Analysis. (fourth edition). Blackwell.
 

Unit Assessment Breakdown:

Business Game 40%, Final Examination 60%. This is done by grade/mark assessment.

Field of Education:

 91901 Economics

HECS Band (if applicable):

2  

Extent to which this unit or thesis utilises online information:

 Not Categorised  

Result Type:

 Grade/Mark


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 2Y  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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