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12207 (v.2) Business Research Project (Marketing) 695
Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Syllabus: | Guides students through the preparation of the smaller business research projects. Develop your researching capabilities, improve your writing ability and help you to plan, structure and produce a business research project. Students are guided through the stages of formulating a research idea and producing a research plan. During the course, participants will be taught where to look for information, what to look for, how best to look for it and how to put together a body of information to produce a literature review. Participants will be taken through the steps of structuring, organising and collating information and data to produce a comprehensive, critical and unbiased research report. |
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Unit Outcomes: | On successful completion of this unit students will have- Obtained the basic skills necessary to produce a research report. Enabled to manage their time. Completed the task on schedule. Provided the foundations for more advanced research units or degrees by research. Isolated a researchable topic. Ensured the topic is well defined, straightforward with limited scope. Defended and justified your topic to the critical audience. Presented the grounds for continuing with the research on the topic. Produced a state of the art literature review: where major areas are obvious and the review is logically organized, with it explained, constructed, styled and presented clearly and understandable, argued the research findings of others working in the area, indicated the data necessary for solving problem/question, presented a summary of their topic in relation to the current literature. Written a professional report/dissertation in which: Problems, hypotheses or inquiry is stated clearly, findings are presented unambiguously, adequate background information is presented, appendices contain the detailed material to support the report, exposition and writing style is brief, clear and direct. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Kumar, R. (1996). Research methodology: A Step by Step Guide for Beginners. Sydney, Addison Wesley. Butler, P.F. (2000). Business Research Sources: A Reference Navigator. (latest edition). Sydney, McGraw Hill. Ticehurst, G.W. and Veal, A.J. (2000). Business Research Methods. Sydney, Longman. Cavana, R.Y., Delahaye, B.L. and Sekaran, U. (2001). Applied Business Research: Qualitative and Quantative Methods. Sydney, John Wiley and Sons. Zikmund, W.G. (2000). Business Research Methods. (sixth edition). Sydney, Harcourt College Publishers. Sekeran, U. (2000). Research Methods For Business: A Skill Building Approach. (thrid edition). Sydney, John Wiley and Sons. Saunders, M., Lewis, P. and Thornhill, A. Research Methods for Business Students. (second edition). Sydney, Pearson Education. Turabian, K.L. (1987). A Manual for Writers of Term Papers, Theses, and Dissertations. (fifth edition). Chicago, University of Chicago Press. Coakes, S.J. and Steed, L.G. (2001). SPSS for Windows: Analysis Without Anguish. Sydney, John Wiley and Sons. http://directory.google.com/Top/Science/Social_Sciences/Methodology/ Curtin University Library & Information services home page: http://lisweb.curtin.edu.au/ Curtin Library Catalogue: http://lisweb.curtin.edu.au/dr |
Unit Texts: | Cooper, D.R. and Schindler, P.S. (2000). Business Research Methods. (seventh edition). Sydney, McGraw Hill. |
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Unit Assessment Breakdown: | Selection & Presentation of Topic 20%, Literature Review and Research Plan Presentations 20%, Final Project Report 60%. To pass this unit you must obtain 50% or more and you must pass each assessment point before proceeding on to the next. This is doneby grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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