Area: | School of Information Systems |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 2 Hours Weekly |
Laboratory: | 1 x 1 Hours Weekly |
Prerequisite(s): | 10993 (v.3) Business Statistics 101 or any previous version
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Syllabus: | The topics to be covered will include - data analysis and cross tabulation, forecasting, time series models, regression models and qualitative models. Financial analysis - net present value and effective rate. Decision analysis - multi criteria analysis and decision trees. Linear programming, formulation of problems only. |
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Unit Outcomes: | On successful completion of this unit students will have - Understood a range of quantitative and qualitative modelling techniques and their application to decision making. Gained a fundamental understanding of the methods of data collection, analysis and representation using the statistical package SPSS. Developed basic skills to cope with business related data, structure a complex decision. Discovered relationships and associations between variables and forecast a variable. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Willis, R.J. (1998), Business Modelling, Melbourne, Erudition Publishing. |
Unit Texts: | Ee, L., (2000), Analytical Marketing 201 - Resource Manual, School of Information Systems, Bentley, Curtin University of Technology. Evans, J.R. and Olson, D.L., (2000). Statistics, Data Analysis, and Decision Modeling, Sydney, Prentice Hall. Inc. |
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Unit Assessment Breakdown: | Assignment 20%. Examination 70%. Participation 10%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | Y | | 2004 | Bentley Campus | Semester 2 | Y | | Y | | 2004 | Bentley Campus | Summer Period | Y | | | | 2004 | HK Mgmt Assoc | Trimester 2A | Y | | | | 2004 | Metro College Malaysia | Semester 1 | Y | | | | 2004 | Metro College Malaysia | Semester 2 | Y | | | | 2004 | Metro College Malaysia | Summer Period | Y | | | | 2004 | Miri Sarawak Campus | Semester 2 | Y | | | | 2004 | S'pore Inst Mtls Mgt | Trimester 2A | Y | | | | 2004 | S'pore Inst Mtls Mgt | Trimester 3A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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