8701 (v.7) Health Promotion, Media and Advocacy 382

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Area:	School of Public Health
Credits:	25.0
Contact Hours:	4.0
Lecture:	1 x 2 Hours Weekly
Laboratory:	1 x 2 Hours Weekly
Prerequisite(s):	8700 (v.6) Health Promotion Planning 381 or any previous version
Co Requisite(s):	13123 (v.3) Research Project 386
Syllabus:	Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising: television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the internet. Pre-testing media materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy.
Unit Outcomes:	On successful completion of this unit, students will have- The ability to utilise media strategies for health promotion. The ability to counter the negative effect of media on health. Contributed to the health of communities through positive media impact. Worked in partnership with media professionals. Designed media materials for health promotion.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Shilton, T., Howat, P, James, R. and Lower, T. (2001), 'Health Promotion development and health promotion workforce competency in Australia.' Health Promotion Journal of Australia, vol. 12, no. 2, pp 117-123.
Unit Texts:	Howat, P., Portsmouth, L. and James, R. et.al. (2001), Health Promotion and Advocacy Guide. Perth, Curtin University of Technology.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1     Y 2004 Bentley Campus Semester 2 Y   Y