308525 (v.1) Bus 109 - Marketing
| Area: | Curtin Business School |
| Credits: | 25.0 |
| Syllabus: | Development of both a practical and theoretical understanding of key marketing concepts. |
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| Unit Outcomes: | On successful completion of this unit students will have - An understanding of modern marketing principles. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | Quester, et al, (2001), Basic Marketing - A Managerial Perspective, 3rd ed., Sydney, McGraw-Hill. |
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| Unit Assessment Breakdown: | Written Assignment 10%. Semester tests (x 2) 20%. Oral Presentation 10%. Participation 10%. Final Examination 50%. This is by grade/mark assessment. |
Current as of: February 2, 2004
CRICOS provider code 00301J
