308078 (v.1) Agribusiness Marketing Research 301
| Area: | Muresk Institute |
| Credits: | 25.0 |
| Contact Hours: | 7.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Tutorial: | 2 x 2 Hours Weekly |
| Prerequisite(s): | 303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
|
| Syllabus: | Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research. |
| |
| Unit Outcomes: | On completion of this unit students will have - Defined research problems and choose appropriate techniques to analyse the problem and identify various analytical techniques used in farm management and in marketing analysis. Demonstrated skills and knowledge of principles and techniques learned in the unit including research design and/project design, goal setting, conducting marketing research, business analysis, feasibility studies, strategic marketing, goal setting and strategic planning. Applied specific techniques in case studies to demonstrated understanding and the practical uses of these analytical techniques and identify the scope and limitations. Demonstrated capacity to work independently as well as to participate in teams and to network with other teams. Demonstrated use of information technology (including computer, web, etc) as a tool/resource when studying or analysing agribusiness systems. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Anderson, J.R. Dillon, J.L. and Hardaker, J.B. (1977). Agricultural Decision Analysis. Iowa State University Cambridge. Leedy, P.D. (1997). Practical Research: Planning and Design. (6th ed). Merrill Prentice Hall, Collumbus. Malhotra, N.K. Hall, J. Shaw, M, and Crisp, M. (1996). Marketing Research: An Applied Orientation. Prentice Hall. |
| Unit Texts: | No prescribed texts. |
| |
| Unit Assessment Breakdown: | Final Exam 40%, Group Research Project 40% , Tutorials 20%. This is a Grade/Mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
