306979 (v.1) Creative Advertising Studio 392

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Area:	Department of Design
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Studio:	2 x 1 Hours Weekly
Co Requisite(s):	305780 (v.1) Visual Communication Practice 392 or any previous version
Syllabus:	Introduction to digital audio production for radio advertising concept presentation. Introduction to basic video capture and digital editing for T.V advertising concept presentation.
Unit Outcomes:	On successful completion of this unit, students will have - Produced radio commercials, animatics and TV commercials to a creative concept presentation standard.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Aitchison, (2001), Cutting Edge Commercials. Singapore, Prentice Hall. Wells, Burnett, Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. William, F.A., (1999), Contemporary Advertising. USA, Irwin/McGraw Hill. (1999), Georgia University of Technology, Camera and Scene Set-Up. (Online) Available at http://www.cc.gatech.edu/classes/cs4803b--99-winter/camera.pdf Hart, J., (1999), The Art of the Storyboard: Storyboarding for Film, TV and Animation. Boston, Focal Press. (2001), Graphic Design and Production Technology. 1st ed. Prentice Hall, College Division. Cohen, S. (1999), The Non Designer's Scan and Print Book. Peachpit Press. Mullet, K., and Sano, D. (1995), Designing Visual Interfaces; Communication Oriented Techniques. Prentice Hall.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Practical assignments (3) 75%, Folio presentation 25%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y