306958 (v.1) Visual Communication Technology 291

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Area:	Department of Design
Credits:	25.0
Contact Hours:	4.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 1 Hours Weekly
Workshop:	1 x 2 Hours Weekly
Prerequisite(s):	7672 (v.4) Design Studio 192 or any previous version AND 7846 (v.5) Design Technology 192 or any previous version
Co Requisite(s):	306956 (v.1) Visual Communication 291
Syllabus:	The work of the semester is presented in five study components - typography, design principles and techniques, photographic imagery, design for print and digital rendering. Studio sessions will build upon first semesters work in digital rendering techniques as well as typography, photography and design principles.
Unit Outcomes:	On successful completion of this unit the students will be able to- Understand the creative potential and principles of typography. Generate convincing visual illustrations. Further develop skills in photographic image acquisition, composition and production.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	London, B. and Upton, J. (1998), Photography: 6th ed. New York, Longman.
Unit Texts:	Cohen, S. (2001), Freehand 10 for Macintosh and Windows. California, PeachPit Press. Weinman, E. (1998), QuarkXpress 4 for Macintosh. California, PeachPit Press. Weinman, E. and Lourekas, P. (2000), PhotoShop 6 for Macintosh and Windows. California, PeachPit Press.
Unit Assessment Breakdown:	Design for print project 20%. Design principles and techniques project 20%. Digital Rendering project 20%. Photographic Imagery project 20%. Typography project 20%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y