305780 (v.1) Visual Communication Practice 392

Area:

Department of Design

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 1 Hours Weekly

Tutorial:

1 x 2 Hours Weekly

Anti Requisite(s):

9873 (v.6) Design Technology 392

Syllabus:

Practical and contextual aspects of professional practice in design, including the development of professional practice notes. Advanced techniques in visual communication are covered in workshops to each specific design specialism within visual communication - Creative Advertising, Graphic Design, Design Photography and Illustration.

Unit Outcomes:

On successful completion of this unit, students will be able to - Develop design strategies, perform basic design industry analysis and develop professional practice systems and procedures.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Bauman, Z. (1993). Postmodern ethics. Oxford, UK, Blackwell. Bowie, G.L. Michaels, M.W. and Solomon, R.C. Eds. (1992), Twenty questions: An introduction to philosophy. Orlando, Florida, Harcourt Brace Jovanovich. Burr, J.R., and Goldinger, M. Eds. (1988), Philosophy and contemporary issues. 5th ed. New York, Macmillan. Christians, C.G., Fackler, P.M. and Rotzoll, K.B. (1995), Media Ethics: Cases and Moral Reasoning. 4th ed. New York, Longman. Downing, J. Mohammadi, A. and Sreberny-Mohammadi, A. (1995), Questioning the Media: A Critical Introduction. 2nd ed.Thousand Oaks, CA, Sage Publications. Greenwood, M. and Luttropp, J. (2001), Graphic Design and Production Technology. California, USA, Prentice Hall.

Unit Texts:

No prescribed texts.

Unit Assessment Breakdown:

Active participation in lectures and tutorials and participation in class discussions and reviews 10%. Completing and passing the required production workshop 50%. Written report (2500 words) 50%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y