303358 (v.2) Agribusiness Analysis 301

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Area:	Muresk Institute
Credits:	50.0
Contact Hours:	5.0
Lecture:	1 x 3 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Prerequisite(s):	303298 (v.2) Farm Business Systems 102 or any previous version AND 303324 (v.1) Food and Agribusiness Marketing 201
Syllabus:	Introduction to research in marketing and farm management, research design and project design, market research, business analysis including assessing business performance and benchmarking. Feasibility studies, optimisation and mathematical programming techniques, simulation, soft systems, market modelling and forecasting, strategic marketing, goal setting and strategic planning, logistics and supply chain management, implementation, management and control, and succession planning.
Unit Outcomes:	Upon completion of this unit students will have defined research problems and chosen appropriate techniques to analyse the problem and identified various analytical techniques used in farm management and in marketing analysis. Demonstrated skills and knowledge of principles and techniques including research design and/or project design, goal setting, conducting marketing research, business analysis, feasibility studies, optimisation and mathematical programming, simulation, soft systems, modelling and forecasting, strategic marketing, goal setting and strategic planning, logistics and supply chain management. Applied specific technique(s) in case study(ies) to demonstrate understanding and the practical uses of these analytical techniques and identified the scope and limitations. Demonstrated ability to write clear and concise reports and present orally in a clear and logical manner and to respond to questions raised by the audience. Demonstrated a capacity to work independently as well as to participatein teams and to network with other teams. Demonstrated the use of information technology (including computers, web, etc) as a tool and resource when studying or analysing agribusiness systems.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Anderson, J.R. Dillon, J. L. and Hardaker, J.B. (1977). Agricultural Decision Analysis. Ames, Iowa State University Press, Ames. Barnard, C.S. and Nix, J.S. (1979). Farm Planning and Control. 2nd ed. Cambridge, Cambridge University Press. Leedy, P.D. (1997). Practical Research: Planning and Design. 6th ed. Merrill Prentice Hall, Malhotra, Collumbus. N.K. Hall, J. Shaw, M, and Crisp, M. (1996). Marketing Research: An Applied Orientation. Sydney, Prentice Hall. Pannell, D.J. (1997). Introduction to Practical Linear Programming. New York, John Wiley and Sons.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Continuous Assessment 70%. Examination 30%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y