301230 (v.3) Public Relations (Financial) 430

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Seminar:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Marketing Honours Program.
Syllabus:	Skills and concepts of professional public relations management in the financial arena. Investor and financial relations, mergers, acquisitions, floats and privatisations.

Unit Outcomes:	On successful completion of this unit students will have- Defined, understood and applied public relations principles in a financial context. Understood the various principles and restrictions which apply when conducting any public relations activity in the financial world, such as Company Acts, Banking and Insurance Regulations, money market and stock exchange procedures, and legal framework for takeovers and mergers. Applied the understanding imparted in Public Relations 102 and other Public Relation units to the broader principles of financial public relations. Knowledge of and understanding of current financial affairs in the Australian and international arenas.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Meidan, A., Lewis, B. and Mounting, L. (1997). Financial Services Marketing: A Reader. London, Dryden. Meidan, A. (1996). Marketing Financial Services. England, Macmillan. Bennetts, R. (1995). The Stockmarket. (third edition). Sydney, ABC Books. Carew, E. (1988). The Language of Money. (third edition). Sydney, Allen and Unwin. Eaker, M., Fabozzi, F. and Grant, D. (1996). International Corporate Finance. Florida, The Dryden Press. Mahoney, W. (1991). Investor Relations: The Professional's Guide to Financial Marketing and Communications. New York, New York Institute of Finance. Oxford Reference: (1993). A Dictionary of Finance. Oxford, Oxford University Press.
Unit Texts:	Marcus, B.W. and Wallace, S.L. (1997). New Dimensions in Investor Relations: Competing for Capital in the 21st Century. New York, Wiley.

Unit Assessment Breakdown:	Assignment 1 25%, Assignment 2 25%, End-Term Examination 40%, Tutorial Participation 10%. This is done by grade/mark assessment.