301017 (v.2) Professional Writing and Presentation 111

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Area:	Department of Communication and Cultural Studies
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Syllabus:	Models of communication. Communication skills in cultural, professional and organisational contexts. Promotional culture. Processes of meaning production. Conventions, structures, genres of oral, written and visual presentation, talks, interviews, briefing notes, media releases, brochures, reports, articles, reviews, newsletters, illustrations and graphics.
Unit Outcomes:	On successful completion of this unit, students will have- Prepared for employment as communication professionals through instruction in specific skills and practices. Had practical experience of communicating at a professional level in a wide range of forms and contexts.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Gibaldi, Joseph. (1999), MLA handbook for writers of research papers (fifth edition). New York, Modern Language Association of America.
Unit Texts:	Dickinson, Sarah. (1998), Effective presentation. London, Orion. Hughes, S. (1998), Design and Typography in easy steps. Southam, Computer Step. Ross-Larson, B. (1996), Edit yourself: a manual for everyone who works with words. New York, Norton. Turner, Graeme. et al. (2000), Fame games: the production of celebrity in Australia. Cambridge, Cambridge University Press.
Unit Assessment Breakdown:	Assignment 1 Informational and promotional texts 20%, Assignment 2 Press kit 10%, Assignment 3 Informational and promotional texts 20%, Oral presentation 15%, Participation 20%, Portfolio 15%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y