13628 (v.4) Scenarios and Strategy 503

Area:

Graduate School of Business

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 3 Hours Weekly

Syllabus:

Futures research and its multidisciplinary applications are examined. The complementary roles of quantitative and qualitative research approaches as well as locating and understanding, interpreting and critiquing databases, previous research and related sources of information are outlined. Ways of planning a futures project, identifying contexts and frameworks and choosing data, tools and methods are discussed.

Unit Outcomes:

On successful completion of this unit students will have- Understood the scenario planning process and its application. An ability to interview and form key factors for scenario planning. Understood environmental scanning techniques. Developed and written scenarios. Understood how to integrate scenarios with strategic planning and organisational development.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Fahey, L. and Randall, R. (Eds.) (1998). Learning From The Future: Competitive Foresight Scenarios. New York, John Wiley and Sons. Godet, M. (2001). Creating Futures: Scenario Planning as a Strategic Management Tool. London, Economica. Georgantzas, N. and Acar, W. (1995). Scenario Driven Planning: Learning to Manage Strategic Uncertainty, Quorum Books. Connecticut, Westport. King, N. (1994). The Qualitative Research Interview in Qualitative Methods In Organizational Research, eds, Symon, G. and Cassell,C. (pp 14-36). London, Sage Publications. Locke, K. (2001). Grounded Theory in Management Research. London, Sage Publications. Ringland, G. (2002). Scenarios in Business. Chichester, John Wiley and Sons. Ringland, G. (2002). Scenarios in Public Policy. Chichester, John Wiley and Sons. Ringland, G. (1998). Scenario Planning Managing for the Future. Chichester, John Wiley and Sons. Schoemaker, P. (2002). Profiting from Uncertainty. New York, The Free Press. Schwartz, P. (1991). The Art of the Long View. New York, Doubleday Currency. van der Heijden, K. (1996). Scenarios: The Art of Strategic Conversation. Chichester, John Wiley and Sons.

Unit Texts:

van der Heijden, K. (2002). The sixth sense. Chichester, John Wiley and Sons.

Unit Assessment Breakdown:

Presentation to the learning group 30%, Project 70%. This is done by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Perth City Campus	Trimester 2	Y