12990 (v.3) International Advertising 300
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 11016 (v.3) Marketing Communications 211 or any previous version
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| Syllabus: | Coke, Intel, McDonalds, Kodak, Nike, Toyota, Sony, Nescafe, the list goes on. Many of the most exciting and successful brands today have a global presence. This poses a unique set of challenges for marketers and advertisers. Investigation of the cultural and social differences among nations that influence advertising initiatives in an international context. |
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| Unit Outcomes: | On successful completion of this unit students will have- Gained a broad based understanding of how cultures differ. Understood the impact of the Hofstede study in identifying country-based cultural diversity. Determined the impact of culture on marketing related areas. Developed an understanding of the role of multi-culturalism in advertising. Applied different cultural styles of communication to the advertising area. Distinguished the advertising creative and execution approaches used in various cultural settings. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Jones, J.P. (2000). International Advertising: Realities and Myths. California, Sage Publications. Mueller, B. (1996). International Advertising. California, Wadsworth Publishing Company. |
| Unit Texts: | DE MOOIJ, M. (1998). Global Marketing and Advertising: Understanding Cultural Paradoxes. California, Sage Publications. |
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| Unit Assessment Breakdown: | To pass this unit, you must obtain an overall mark of 50% or more by completing the following tasks. Individual Assignment 25%, Group Project 25%, Final Examination 50%. This is done by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
