12938 (v.2) Business Research Methods 404

Area:

School of Management

Credits:

25.0

Contact Hours:

3.0

Seminar:

1 x 3 Hours Weekly

Syllabus:

Designed to help students acquire a critical understanding of the value of existing business research and develop research skills. An introduction to the research process, competing research approaches, different research strategies and the basics of research report writing to help students prepare a sound research proposal as an assessed requirement of the course.

Unit Outcomes:

On successful completion of this unit students will have - A good understanding of different research paradigms and major theoretical concepts relevant to business research methodology and method. The ability to critically read and fully appreciate research papers. A deep consciousness of the practical aspects and challenges of undertaking and completing a major research project. The ability to translate a management problem into research objectives and questions and to design research to find solutions/answers to the problem. A written research proposal for the students intended research project. Self confidence as well as oral communication and presentation skills.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Cooper, D.R. and Schindler, P., (2001), Business Research Methods, 7th ed., Boston, Irwin/McGraw Hill. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C., (1998), Multivariate Data Analysis, 5th ed., Englewood Cliffs, Prentice Hall. Neuman, W.L., (2003), Social Research Methods - Qualitative and Quantitative Approaches, 5th ed., Boston, Pearson Education. Ticehurst, G.W. and Veal, A.J., (1999), Business Research Methods - A Managerial Approach, South Melbourne, Longman. Zikmund, W.G., (2003), Business Research Method, 7th ed., Cincinnati, Thomson/South-Western.

Unit Texts:

Cavana, R.Y., Delahaye, B.L. and Sekaran, U., (2001) Applied Business Research - Qualitative and Quantitative Methods, Queensland, John Wiley and Sons.

Unit Assessment Breakdown:

To successfully complete this unit at least 50% must be attained in each assessment component. Contribution to Collective Learning 10%. Reverse-Engineered Research Proposal 10%. Review of Assigned Journal Articles. Presentation of a Student Research Project (idea generation for refining a student research project topic and methodology) 10%. Literature Review on Research Project 20%. Presentation of Research Proposal 20%. Written Research Proposal for the Project 20%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Summer Period	Y