12532 (v.5) Public Relations (Critical Issues) 560


 

Area:School of Marketing
Credits:25.0
Contact Hours:3.0
Seminar:1 x 3 Hours Weekly
Prerequisite(s):12477 (v.4) Public Relations (Principles) 500 or any previous version
Syllabus:An in-depth understanding of one or more critical issues relevant to public relations and to apply this understanding in the context of contemporary public relations practice. Potential topics include crisis management, fundraising and development, new communication technologies and international public relations.
 
YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusShort Period 5Y  

 

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