12473 (v.2) Tourism Marketing 570

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Seminar:	1 x 3 Hours Weekly
Syllabus:	Designed to educate learners in the interdisciplinary marketing aspects of tourism within developed and developing world contexts. A strong business focus and has been developed with reference to a variety of industry sectors, including local authoritiesas well as large and small private companies in the tourism industry. Learners will study components of interdisciplinary marketing - international marketing, strategic marketing, services marketing, and electronic/mobile marketing that will give them a deeper appreciation of the respective approaches to tourism marketing.
Unit Outcomes:	On successful completion of this unit students will have- Understanding of the role that interdisciplinary marketing plays within the tourism industry. Provided practical cases and applications of the use of interdisciplinary marketing strategies in tourism operations. Become aware of the issues involved in the tourism industry.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Dickman, S. (1999). Tourism and Hospitality Marketing. Australia, Oxford University Press. Holloway, C. and Robinson, C. (1995). Marketing for Tourism. (third edition). Signapore, Longman. Pearce, P.L., Morrison, A.M. and Rutledge, Joy, L. (1998). Tourism Bridges Across Continents. Roseville, McGraw Hill. Pizam, A. and Mansfeld, Y. (2000). Consumer Behaviour in Travel and Tourism. New York, The Haworth Press. Powers, T. (1997). Marketing Hospitality. (second edition). New York, John Wiley and Sons. Richardson, J.I. (1996). Marketing Australian Travel and Tourism. Victoria, Hospitality Press.
Unit Texts:	Kotler, P., Bowen, J. and Makens, J. (1998). Marketing for Hospitality and Tourism. (second edition). New Jersey, Prentice Hall.
Unit Assessment Breakdown:	Class Attendance and Participation 10%, Individual Presentation 1 30%, Individual Presentation 2 10%, Individual Assignment 20%, Group Assignment 30%. This is done by garde/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y