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235018 v.4 Marketing and Commercial Law Double Major


Introduction

This double major is designed to provide students with an understanding of the principles and processes of marketing as well as providing an understanding of the legal framework within which marketing is required to operate.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

   
10993 v.3   Business Statistics 101 3.0 25.0
11010 v.2   Law (Contract) 101 3.0 25.0
  50.0

Year 2 Semester 1

   
10808 v.2   Business Communication 101 3.0 25.0
11001 v.3   Economics (Macro) 101 3.0 25.0
11996 v.2   Law (Management) 252 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  100.0

Year 2 Semester 2

   
2845 v.4   Law (Marketing) 245 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
      SELECT 2 OPTIONS   50.0
  100.0

Year 3 Semester 1

   
3900 v.5   Strategic Marketing 310 3.0 25.0
      SELECT 3 OPTIONS   75.0
  100.0

Year 3 Semester 2

   
10810 v.3   Business Policy 320 3.0 25.0
      SELECT 3 OPTIONS   75.0
  100.0
 
Optional Units to Select From in Year 0 Not entered Hrs/Wk Credits
1866 v.6 # Retail Marketing and Distribution 311 3.0 25.0
2844 v.6 * Law (Corporation) 224 3.0 25.0
3127 v.7 * Law (Company Secretarial Practice) 301 3.0 25.0
3534 v.7 * Law (Meetings) 350 3.0 25.0
3743 v.4 *^ Law (Industrial) 302 3.0 25.0
3744 v.5 *^ Law (Criminal) 371 3.0 25.0
3820 v.6 # Marketing to Organisations 322 3.0 25.0
3821 v.6 # Export Marketing 300 3.0 25.0
3822 v.7 # Sales Management 330 3.0 25.0
3883 v.5 * Law (Industrial) 303 3.0 25.0
4375 v.4 # Marketing of Services 311 3.0 25.0
4819 v.5 * Law (Constitutional and Political) 355 3.0 25.0
6798 v.4 *^ Taxation 301 3.0 25.0
6981 v.3 # Professional Selling 300 3.0 25.0
10806 v.2 # Analytical Marketing 201 3.0 25.0
10838 v.3 * Land Law 330 3.0 25.0
10840 v.3 *^ Law (Banking) 255 3.0 25.0
10841 v.2 *^ Law (Business Organisations) 222 3.0 25.0
10842 v.2 * Law (Computing) 344 3.0 25.0
10843 v.3 * Law (Intellectual Property) 370 3.0 25.0
10844 v.2 *^ Law (International) 233 3.0 25.0
10845 v.2 *^ Law (Public Relations) 211 3.0 25.0
10854 v.5 # Public Relations (Techniques) 200 3.0 25.0
10855 v.6 # Public Relations (Principles) 102 3.0 25.0
11012 v.2 * Law (Trusts and Bankruptcy) 360 3.0 25.0
11016 v.3 # Marketing Communications 211 3.0 25.0
12603 v.2 # Tourism Marketing 300 3.0 25.0
12613 v.2 # International Marketing 250 3.0 25.0
12632 v.3 # Advertising 211 3.0 25.0
12968 v.2 # Sports Marketing 241 3.0 25.0
12981 v.2 # Internet Marketing 350 3.0 25.0
           
*^ These units are particularly recommended for this program.
> Students are required to undertake six optional Law units and two optional Marketing units.
# Optional Marketing Units.
* Optional Law Units.
           

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