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234907 v.5 Marketing and Information Systems Double Major


Introduction

This double major provides an understanding of the principles and processes of marketing and the development and use of information systems to facilitate the marketing function. It is useful for those interested in the marketing of information systems and technology.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

   
305457 v.1   Design (User Interface and Web Design) 150 3.0 25.0
305476 v.1   Analysis (Problem Analysis) 150 3.0 25.0
  50.0

Year 2 Semester 1

   
10993 v.3   Business Statistics 101 3.0 25.0
305474 v.1   Design (Database Design) 200 5.0 25.0
305477 v.1   Analysis (Systems Analysis) 200 4.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  100.0

Year 2 Semester 2

   
11001 v.3   Economics (Macro) 101 3.0 25.0
13605 v.3   Project Management 250 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
      SELECT 1 OPTION   25.0
  100.0

Year 3 Semester 1

   
305458 v.1   Development (Introduction to Programming) 150 4.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
      SELECT 2 OPTIONS   50.0
  100.0

Year 3 Semester 2

   
10810 v.3   Business Policy 320 3.0 25.0
2845 v.4   Law (Marketing) 245 3.0 25.0
305479 v.1   Technological Infrastructure (Introduction to Business Computing Infrastructure) 200 3.0 25.0
      SELECT 1 OPTION   25.0
  100.0
 
Optional Units to Select From in Year 0 Not entered Hrs/Wk Credits
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
3820 v.6   Marketing to Organisations 322 3.0 25.0
3821 v.6   Export Marketing 300 3.0 25.0
3822 v.7   Sales Management 330 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
6981 v.3   Professional Selling 300 3.0 25.0
10806 v.2   Analytical Marketing 201 3.0 25.0
10854 v.5   Public Relations (Techniques) 200 3.0 25.0
10855 v.6   Public Relations (Principles) 102 3.0 25.0
11016 v.3   Marketing Communications 211 3.0 25.0
12603 v.2   Tourism Marketing 300 3.0 25.0
12613 v.2   International Marketing 250 3.0 25.0
12981 v.2   Internet Marketing 350 3.0 25.0
           
           

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